Innovation and technology, without losing the artisanal touch.
Using technology and innovation, we create each piece of jewelry with a high level of detail. Each piece is worked for hours both digitally and physically, making it an artisanal and technological process.
Environmental responsibility and respect for our land
Around 1/3 of the gold exported from Brazil comes from illegal mining. In addition to subjugating and exploiting our communities, this mining also destroys and contaminates our forests and rivers. yBra's primary focus is the responsible use of gold, ensuring that all gold used has been mined correctly and legally. In addition, we always prioritize Brazilian gemstones, giving them full prominence.
Sophistication of Pride
yBra plays with the idea of what constitutes “masculine or feminine” jewelry, blurring the line between them. All pieces are for everyone, regardless of gender. Pride is conveyed in a sophisticated and bold way.
Furthermore, we value encouraging and providing opportunities for people in the LGBTQIAPN+ community.
