WHO WE ARE

Jewelry for Those Who Carry It
Brazil in the Chest

October 2025

yBra was born from the meeting of two complementary visions and a shared passion: to exalt Brazil's cultural and natural richness through fine jewelry. Founded by Raul Costa, a Minas Gerais engineer and multidisciplinary designer with five years of experience, and Yuri Almeida , a Pernambuco native and fashion producer for over ten years, our brand emerges as a contemporary manifesto of Brazilianness.

We create jewelry that transcends tradition to become symbols of identity, resilience, and national pride. Each piece carries within it the soul of Brazil—from the textures of the forest to the shine of gold, from the curves of rivers to the feline spots that inhabit our collective imagination.

Each piece is designed for men, women, and all genders, breaking the traditional boundaries of jewelry with an irreverent, sensual, and free stance. It's the depths of Brazil translated into contemporary, global aesthetics: the forest, the rivers, the gold, and the earth reinterpreted for those who dare to provoke and transform identity into their skin. More than jewelry, they are testaments to a culture proud of its wild origins and in dialogue with the entire world, carrying within itself the freedom to be unique, visceral, and authentically Brazilian.

Sustainability and social responsibility are non-negotiable pillars of our philosophy. For centuries, Brazil's gold and precious gems were extracted from our land to enrich other continents, while our own jewelry industry remained in the shadow of foreign traditions. yBra emerges to reverse this colonial logic : finally, Brazil's mineral wealth receives the prominence and sophistication it has always deserved on national soil.

We prioritize Brazilian gemstones not only as raw materials, but as protagonists of a narrative that exalts the land from which they originated, honoring each carat as part of our country's cultural and natural heritage. Furthermore, our brand is a welcoming space and opportunity for the LGBTQIAPN+ community, recognizing that diversity is one of Brazil's greatest assets.

Each piece of jewelry is custom-made, a process that combines technological innovation with careful craftsmanship, resulting in unique pieces that honor both the wearer and the land from which they originated.

yBra exists for those who understand that jewelry can be much more than an accessory—it can be a manifesto, a testimony, a declaration of love for Brazil and for oneself. We are a brand born in the heart of the country but speaks a universal language, taking our cultural identity to the world without ever abandoning our roots.

Every customer who chooses yBra takes home an authentic piece of Brazil, carrying this transformative energy wherever they go. Because we believe that true luxury lies not only in the rarity of materials, but in the courage to be who you are, the strength to honor your origins, and the boldness to provoke the world with your very existence.