yBra was born from the meeting of two complementary visions and a shared passion: to exalt Brazil's cultural and natural wealth through high jewelry. Founded by Raul Costa, an engineer from Minas Gerais and multidisciplinary designer with 5 years of experience, and Yuri Almeida, a native of Pernambuco and fashion producer for over 10 years, our brand emerges as a contemporary manifesto of "brasilidade."
We create jewelry that transcends tradition to become symbols of identity, resistance, and national pride. Each piece carries the soul of Brazil within it — from the textures of the forest to the gleam of gold, from the curves of the rivers to the feline spots that inhabit our collective imagination.
Each piece is designed for men, women, and all gender expressions, breaking the traditional boundaries of jewelry with an irreverent, sensual, and free positioning. It is deep Brazil translated into a contemporary and global aesthetic language: the forest, the rivers, the gold, and the earth reinterpreted for those who dare to provoke and transform identity into skin. More than jewelry, they are testaments to a culture that prides itself on its wild origins and dialogues with the whole world, carrying on the body the freedom to be unique, visceral, and authentically Brazilian.
Sustainability and social responsibility are non-negotiable pillars of our philosophy. For centuries, Brazil's gold and precious gems were extracted from our land to enrich other continents, while our own jewelry remained in the shadow of foreign traditions. yBra emerges to reverse this colonial logic: finally, Brazilian mineral wealth receives the prominence and sophistication it has always deserved on national soil.
We prioritize Brazilian gems not only as raw material, but as protagonists of a narrative that exalts the land from which they came, honoring every carat as cultural and natural heritage of our country. Furthermore, our brand is a space of welcome and opportunity for the LGBTQIAPN+ community, recognizing that diversity is one of Brazil's greatest riches.
Each piece of jewelry is bespoke, a process that combines technological innovation with artisanal care, resulting in unique pieces that honor both those who wear them and the land that originated them.
yBra exists for those who understand that a piece of jewelry can be much more than an accessory — it can be a manifesto, a testament, a declaration of love for Brazil and for oneself. We are a brand born in the heart of the country, but we speak a universal language, taking our cultural identity to the world without ever giving up our roots.
Every client who chooses yBra takes with them an authentic piece of Brazil, carrying this transformative energy wherever they go. Because we believe that true luxury lies not only in the rarity of materials, but in the courage to be who you are, in the strength to honor your origins, and in the audacity to provoke the world with your own existence.
