Pûara Earring

yBra offers a forward-looking approach that doesn't forget the past. This philosophy is present in both the design and production of our pieces. The first part of the creation process is design development, which is done entirely digitally using 3D models and rapid prototyping, with models printed for testing and adjustments. In jewelry production, the process also combines technology with the skill of artisans, using meticulous manual labor and high-tech equipment to achieve yBra's quality standards. For gem setting, for example, we create a 3D model of the actual gem that will be placed in the jewelry to adjust the piece's structure, creating a perfect fit.

yBra works exclusively with repurposed gold, reusing metals that were already in circulation. It's an ethical and conscious choice that refuses to support the illegal mining supply chain and reaffirms the brand's commitment to the environment and the people of the forest.

Both. Symbolically, reclaimed gold represents the cycle of regeneration — luxury reborn without destruction. From a strategic point of view, it's a move that reinforces the brand's ESG credibility and attracts consumers seeking transparency and responsibility in luxury brands. Working with metals that already have a history is also a way of saying that beauty and conscience can coexist — and that the future of gold needs to be ethical.

Sustainability is part of the brand's essence. In addition to working exclusively with recycled gold, yBra donates 6.5% of the gold from each piece sold to NGOs that support indigenous peoples and Amazon preservation initiatives.

No. yBra is a brand for all bodies and identities. However, it recognizes the importance of representing the LGBTQIAPN+ public, historically neglected by traditional jewelry.

Yes. Inclusion is present throughout the brand's entire chain—from creative teams to suppliers. Our team brings together professionals from diverse backgrounds, genders, and identities, which reinforces the authenticity of what we create. Just as our jewelry is gender-neutral, our corporate culture is also open, pluralistic, and collaborative, reflecting the same value we communicate externally: freedom to be and to create.

yBra was founded to be artisanal yet viable as a contemporary business. Production combines manual processes with 3D modeling technology, ensuring precision and allowing for controlled scaling without losing authenticity. The goal isn't mass production, but consistent growth, maintaining the same standard of quality and narrative in each piece. This hybrid model allows the brand to grow without straying from the value of human creation — the touch that transforms a jewel into a symbol.

For yBra, regenerative luxury is that which gives back more than it takes.
Each jewel is made to last, but also to repair — culturally, symbolically, and environmentally. By using recycled gold and supporting indigenous peoples, the brand creates a cycle of regeneration: the beauty that comes from nature returns to protect it. This is the new paradigm of luxury: it's not enough to shine, one must leave a positive legacy.

yBra believes that the future of high jewelry lies in authenticity and responsibility. The luxury of the new era is made of purpose—not excess. The public wants to know where materials come from, who produces them, and what story each piece carries. The brand wants to be a symbol of this transformation: jewelry that shines on the outside and has a conscience on the inside.

yBra is born to fill a still underexplored space: that of luxury jewelry with purpose, combining sophistication, sustainability, and cultural identity. While the sector is still heavily influenced by European standards, the brand opts for an authorial and Brazilian language, valuing inclusive design and the ethical use of materials. Our diferencial is to transform luxury into a form of self-expression and consciousness, and not just distinction.